our story

the aim is simplicity

Life is busy and we know what it's like to be rushing out of th house with your bowl of granola in one hand and your child's lunchbox in the other, without your favorite earrings or rings on! There's just not enough time to find the right accessory for each outfit. That's where we come in. We want to help you simplify your life so you can focus on your big goals. That’s why we create jewellery that you can wear all day, everyday.

You'll find that our jewelry designs are just as easy to wear with your jeans and favorite T-shirt as they are for your important business meeting, parent-teacher intereviews or a night out. Made to last, made by hand and made with love.

Behind the scenes

Crafted in small batches by our team with integrity, attention to detail and decades of collective experience in the industry, every one of our pieces is made to last by our female founded and powered small business. Each trained member of our team is a graduate of the Alberta University of the Arts and specialized in the area of Jewelry and Metalsmithing during their course of study. Our company is rooted in practical and traditional handskills while taking a creative approach to art of jewelry making. And we do believe it's an art.

Since our establishment in 2003 we estimate that more than 10,000 pairs of earrings and hundreds of necklaces and bracelets have gone out into the world adorning our patrons from all corners of the globe. You can feel good supporting our small business knowing that we are rooted in original ideas, community building and an ethical approach to making.

Background + Inspiration

Being a style enthusiast, but never one to follow fashion trends, I could never find the kind of jewelry I wanted to wear, so I started making it. That was when I was eleven. Soon enough all my pals in the schoolyard were adorned with all kinds of beaded lovelies. However, I had no idea that this could be a career path.

I've always loved jewelry, the stories it holds and the capacity it has for personal expression. Before I started making it myself I always wanted my jewelry to be well designed and well crafted. I wanted pieces that were so versatile and comfortable that they'd be as easy to wear in the backcountry as they were at the country club. I couldn't find what I was looking for so I started making it.

Our collections are based on continuous line drawings, minimalist aesthetics and are inspired by patterns in nature and architectural details that have been distilled down to the essentials. Structural with a dash of imperfection is the philosophy at the heart of my design approach. My aim is to provide meaningful and essential objects that will accompany you through your days and make you feel grounded, beautiful and ready. Whether it is a custom design or something from my collections, find your staple accessories here that will help to simplify your life.

- Kari Woo

Less is definitely more.

Style adaptive, versatile and so comfortable to wear, many of our customers claim that they never have to take their jewelry off or that our designs are the only ones they wear. Made only of quality materials such as sterling silver and solid 14kt gold, our pieces are made to last. No more obsessing over trendy, disposable accessories with time that you don't have - these pieces are trusted daily companions and here to stay.